Swannanoa, North Carolina
Juice Bar Bike Shop BMX Hub
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BMX Ratfink mural
What we are

Built for riders.
Built for community.

Junkyard Juice sits next to the pump track and bike park in Swannanoa, NC. We’re a juice bar, a bike parts shop, and the community hub that WNC riders have needed since long before Helene took everything. We’re not just rebuilding — we’re building something better.

🧃
Juice Bar
Recovery drinks, smoothies, coffee & tea. High margin, high demand, right at the track.
🚲
Bike Shop
BMX + MTB parts. Free installation on everything purchased in-store.
🏆
Community Hub
Free youth lessons, repair days, jams, and competitions. The glue.
The culture
Wall ride Catching air off a concrete ledge BMX trick Junkyard shirts on a junked truck Junkyard Parts Co crew
The brand
Workin Class BMX - Work Hard Ride Harder Not Dead Yet Ragged Edge Freestyle Junkyard Parts Co monster truck Junkyard Parts Co eagle truck Junkyard 3rd Generation JYD Junkyard Tuff Co - Keep It Original Workin Class BMX - Work Hard Ride Harder Junkyard Parts Co - The Best of the Best Ragged Edge Freestyle Heavy Duty BMX Junkyard Parts Co BMX - Rip & Shred Club Eagle BMX art Junkyard Parts Co monster truck Junkyard Parts Company bats Junkyard Parts Co - Not Dead Yet Junkyard Parts Co - Bone Breakers Junkyard Parts Co - Ghost Riders Speed Thrills JPC Self Powered Junkyard electric bolt Junkyard Parts Co BMX drip Junkyard Parts Co barbed wire bones Junkyard Parts Co monsters Freakstyle - Junkyard Parts Company Don't Put Your Eye Out Skull and wrenches on red Junkyard boar logo JPC eagle seal Junkyard Parts Co heavy metal warrior Junkyard flaming pumpkin chain Bike workshop
Merch & apparel

Gear that riders
actually want to wear.

Eagle truck shirt - Junkyard Parts Co Skull wrenches work shirt Eagle truck full art

45–55% margins. Shirts, hats, work shirts, riding gear — built on the existing Junkyard Parts Co. brand identity. Every piece is a walking billboard at every pump track and trail in WNC.

The founder

This isn’t a new idea.
It’s a long story.

Junkyard isn’t a brand invented for this business plan. It’s a culture that’s been lived for years — custom bikes, community jams, riders who build their own machines and show up for each other. The shop is where that culture gets a home.

Community jam session Founder with custom bike BMX over the Junkyard tire ramp Junkyard Stu stair wall ride
The skull bikes

Ride what others
throw away.

Bone-frame custom bikes built from junkyard scraps, animal skulls, and real hardware. These aren’t props — they ride. This is what the brand looks like in the real world.

Skull bike at storefront Skull bikes at parade Skull bike on the street
The craft

Built by hand.
Every time.

Gear and bullet skull art Custom handlebars with chain top Custom bars with red stem Workers holding Junkyard Parts Co shirts
Growth plan

5 Years to
$1M+

01
Launch & Community Rebuild
Open next to the pump track. Free youth lessons. Strong juice + parts sales from day one.
$300k
02
Community Growth
BMX jams, competitions, youth riding camps. Expanded recovery drink menu.
$450k
03
Regional Destination
Junkyard Jam — annual event drawing riders from across the Southeast. Bike rentals launch.
$650k
04
Brand Expansion
Online apparel + parts store. Partnerships across WNC trail networks.
$850k
05
Expansion
Expand bike park. Evaluate second location near another WNC trail network.
$1M+
The numbers

High-margin business
at the point of need.

70%+
Juice & coffee margins
$322k
Total startup investment
55%
Merch & events margins
$300k
Year 1 revenue goal
$1M+
Year 5 revenue goal
6mo
Operating reserve built in
Startup cost breakdown

Where the
investment goes.

  • Building repairs & renovation$70,000
  • Juice bar equipment$30,000
  • Coffee & tea equipment$15,000
  • Bike repair tools & stands$12,000
  • Bike parts inventory$45,000
  • Juice/food startup inventory$10,000
  • Outdoor bike repair racks$8,000
  • Pump track / bike park partnership$40,000
  • Furniture & seating$12,000
  • Branding, murals, signage$8,000
  • POS systems & technology$6,000
  • Licensing, permits, insurance$9,000
  • Marketing & grand opening$7,000
  • Operating reserve (6 months)$50,000
Total Startup Investment$322,000
Community impact

Swannanoa needed this
before Helene. We’re building
it now.

  • Free monthly riding lessons for underprivileged kids
  • Free bike maintenance with every parts purchase
  • A safe gathering space for youth and riders of all ages
  • Health and recovery through fresh juice and natural drinks
  • Support for local riders, artists, and WNC businesses
  • Youth mentorship and bike skills development programs

Ready to invest
in something real?

Junkyard Juice is seeking founding investors and community partners. If you want to help rebuild Swannanoa and build a brand that lasts, let’s talk.

Email Stu